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Study · Vets · Riga

How a ChatGPT-style AI picks a vet in Riga

We asked an OpenAI model with web search customer questions about vets in Riga and recorded what it searched for, on which sites and what it recommended. 108 answers to 28 questions, 20–25 October 2026.

108 answers · 28 questions · 20–25 October 2026

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What customers ask

The questions we put to the AI

Examples from the study's questions (written the way customers write them):

  • «kur Rīgā sterilizēt kaķi»
  • «kur Rīgā vakcinēt suni»
  • «laba veterinārā klīnika Rīgā ar atsauksmēm»
  • «ветеринар в Риге — кого посоветуете?»
  • «где сделать прививку собаке в Риге»
  • «где стерилизовать кошку в Риге»
How the AI searched

Before answering: a web search

3.4 searches per answer on average.

Answers and the AI's searches
Answers the AI searched the web for first108 of 108 (100%)
Russian questions: searches in English or mixed84 of 204 (41%)
Latvian questions: searches in English or mixed22 of 164 (13%)
Searches for a business's official website183 of 368 (50%)
Where the AI searched

Sites in the AI's search results

Answers whose search results included at least one site of this kind. One answer can count in several rows.

Answers by kind of site
Websites of the businesses the AI named108 of 108 (100%)
Directories and catalogs104 of 108 (96%)
Booking, delivery and service platforms0 of 108 (0%)
Media, blogs and guides39 of 108 (36%)
Review and rating sites21 of 108 (19%)
Social networks0 of 108 (0%)
Map place pages (Google Maps etc.)4 of 108 (4%)
Sites

Platforms the AI saw most often in this niche

Businesses' own websites are not named.

Answers whose results included this site
viss.lv · Directories and catalogs65 of 108 (60%)
1189.lv · Directories and catalogs55 of 108 (51%)
petzone-live.com · Directories and catalogs39 of 108 (36%)
kepava.com · Media, blogs and guides36 of 108 (33%)
1188.lv · Directories and catalogs33 of 108 (31%)
zl.lv · Directories and catalogs29 of 108 (27%)
What the AI said

What the AI included in its answers

Answers that contained this information or link.

Answers with this information
Price20 of 108 (19%)
Rating9 of 108 (8%)
Number of reviews9 of 108 (8%)
Opening hours or “24 hours”53 of 108 (49%)
A link to a named business's own website107 of 108 (99%)
Link to a source in the answer text31 of 108 (29%)
How many businesses

Which and how many businesses the AI named

  1. 2.2 businesses named per answer on average.

  2. 35 different businesses named across 108 answers; 12 of 35 (34%) of them only once.

  3. 36% of mentions (86 of 240) went to the three most-named businesses.

  4. 81% of answers to the same question on another day named that question's most-named business again (14 questions).

Business names are not published.

What to do

Steps that follow from this data

  1. Be in the directories and platforms the AI's search finds

    In this niche most often: viss.lv, 1189.lv, petzone-live.com. Check that your listing is there and that your name, address, phone and opening hours match your Google profile.

  2. Answer customers' questions on your own website

    The AI looked for a business's official website in 183 of 368 (50%) of searches, and a link to a business it named went to that business's own website in 236 of 239 (99%) of cases. Write clear sections about what customers ask: 24-hour emergency care, cat neutering, dog vaccination, prices.

  3. Opening hours and emergency care

    For vets the AI gave opening hours or “24 hours” in 53 of 108 (49%) of answers — more than in any other niche. State your hours and out-of-hours arrangements the same way on your website, your Google profile and in directories.

  4. A short English version

    For Russian questions 84 of 204 (41%) of the AI's searches were in English or mixed. A short English page with your services, address, prices and contacts helps you show up in those searches too.

  5. Fresh reviews and the same facts everywhere

    The AI quoted a rating in 9 of 108 (8%) and a review count in 9 of 108 (8%) of answers. Ask for reviews regularly and keep the same facts on your Google profile, website and in directories.

Nobody can guarantee AI recommendations; these steps make your business easier to find and understand.

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