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Study · Dentists · Riga

How a ChatGPT-style AI picks a dentist in Riga

We asked an OpenAI model with web search customer questions about dentists in Riga and recorded what it searched for, on which sites and what it recommended. 120 answers to 31 questions, 20–25 October 2026.

120 answers · 31 questions · 20–25 October 2026

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What customers ask

The questions we put to the AI

Examples from the study's questions (written the way customers write them):

  • «bērnu zobārsts Rīgā ko iesaka citi vecāki»
  • «labs zobārsts Rīgā ar labām atsauksmēm»
  • «kur Rīgā ielikt zobu implantu par saprātīgu cenu»
  • «детский стоматолог в Риге посоветуйте»
  • «хороший стоматолог в Риге отзывы»
  • «где поставить имплант в Риге недорого и надёжно»

Some questions named a specific Riga district (19 of 31).

How the AI searched

Before answering: a web search

3.7 searches per answer on average.

Answers and the AI's searches
Answers the AI searched the web for first120 of 120 (100%)
Russian questions: searches in English or mixed66 of 216 (31%)
Latvian questions: searches in English or mixed36 of 223 (16%)
Searches for a business's official website83 of 439 (19%)
Where the AI searched

Sites in the AI's search results

Answers whose search results included at least one site of this kind. One answer can count in several rows.

Answers by kind of site
Websites of the businesses the AI named118 of 120 (98%)
Directories and catalogs100 of 120 (83%)
Booking, delivery and service platforms26 of 120 (22%)
Media, blogs and guides14 of 120 (12%)
Review and rating sites33 of 120 (28%)
Social networks0 of 120 (0%)
Map place pages (Google Maps etc.)2 of 120 (2%)
Sites

Platforms the AI saw most often in this niche

Businesses' own websites are not named.

Answers whose results included this site
topklinikas.lv · Directories and catalogs43 of 120 (36%)
zl.lv · Directories and catalogs38 of 120 (32%)
dentatop.lv · Directories and catalogs34 of 120 (28%)
top-rated.online · Review and rating sites30 of 120 (25%)
piearsta.lv · Booking, delivery and service platforms23 of 120 (19%)
1188.lv · Directories and catalogs17 of 120 (14%)
What the AI said

What the AI included in its answers

Answers that contained this information or link.

Answers with this information
Price27 of 120 (23%)
Rating19 of 120 (16%)
Number of reviews16 of 120 (13%)
Opening hours or “24 hours”17 of 120 (14%)
A link to a named business's own website114 of 120 (95%)
Link to a source in the answer text29 of 120 (24%)
How many businesses

Which and how many businesses the AI named

  1. 1.8 businesses named per answer on average.

  2. 53 different businesses named across 120 answers; 23 of 53 (43%) of them only once.

  3. 37% of mentions (81 of 220) went to the three most-named businesses.

  4. 64% of answers to the same question on another day named that question's most-named business again (12 questions).

Business names are not published.

What to do

Steps that follow from this data

  1. Be in the directories and platforms the AI's search finds

    In this niche most often: topklinikas.lv, zl.lv, dentatop.lv. Check that your listing is there and that your name, address, phone and opening hours match your Google profile.

  2. Answer customers' questions on your own website

    The AI looked for a business's official website in 83 of 439 (19%) of searches, and a link to a business it named went to that business's own website in 199 of 215 (93%) of cases. Write clear sections about what customers ask: implants and their price, hygiene, children's dentistry, evening and Saturday appointments.

  3. Prices and rating as text, not in a PDF

    The AI quoted a price in 27 of 120 (23%) of answers and a rating in 19 of 120 (16%). Both only appear when they can be read: the price list as text on the page, your Google rating and review count visible on your website.

  4. A short English version

    For Russian questions 66 of 216 (31%) of the AI's searches were in English or mixed. A short English page with your services, address, prices and contacts helps you show up in those searches too.

  5. Fresh reviews and the same facts everywhere

    The AI quoted a rating in 19 of 120 (16%) and a review count in 16 of 120 (13%) of answers. Ask for reviews regularly and keep the same facts on your Google profile, website and in directories.

Nobody can guarantee AI recommendations; these steps make your business easier to find and understand.

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