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Study · Car repair · Riga

How a ChatGPT-style AI picks a car repair shop in Riga

We asked an OpenAI model with web search customer questions about car repair in Riga and recorded what it searched for, on which sites and what it recommended. 120 answers to 22 questions, 20–25 October 2026.

120 answers · 22 questions · 20–25 October 2026

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What customers ask

The questions we put to the AI

Examples from the study's questions (written the way customers write them):

  • «kur Rīgā lēti nomainīt eļļu un filtrus»
  • «kur Rīgā uztaisīt auto datordiagnostiku»
  • «labs autoserviss Rīgā ar godīgām cenām»
  • «где недорого поменять масло и фильтры в Риге»
  • «где сделать компьютерную диагностику авто в Риге»
  • «хороший автосервис в Риге с честными ценами»

Some questions named a specific Riga district (6 of 22).

How the AI searched

Before answering: a web search

2.8 searches per answer on average.

Answers and the AI's searches
Answers the AI searched the web for first120 of 120 (100%)
Russian questions: searches in English or mixed31 of 167 (19%)
Latvian questions: searches in English or mixed9 of 166 (5%)
Searches for a business's official website60 of 333 (18%)
Where the AI searched

Sites in the AI's search results

Answers whose search results included at least one site of this kind. One answer can count in several rows.

Answers by kind of site
Websites of the businesses the AI named120 of 120 (100%)
Directories and catalogs100 of 120 (83%)
Booking, delivery and service platforms57 of 120 (48%)
Media, blogs and guides17 of 120 (14%)
Review and rating sites2 of 120 (2%)
Social networks2 of 120 (2%)
Map place pages (Google Maps etc.)4 of 120 (3%)
Sites

Platforms the AI saw most often in this niche

Businesses' own websites are not named.

Answers whose results included this site
ss.lv · Directories and catalogs58 of 120 (48%)
nicar.lv · Directories and catalogs52 of 120 (43%)
1188.lv · Directories and catalogs44 of 120 (37%)
motointegrator.com · Booking, delivery and service platforms37 of 120 (31%)
autopasaule.lv · Media, blogs and guides16 of 120 (13%)
getapro.lv · Booking, delivery and service platforms15 of 120 (13%)
What the AI said

What the AI included in its answers

Answers that contained this information or link.

Answers with this information
Price46 of 120 (38%)
Rating6 of 120 (5%)
Number of reviews10 of 120 (8%)
Opening hours or “24 hours”1 of 120 (1%)
A link to a named business's own website118 of 120 (98%)
Link to a source in the answer text35 of 120 (29%)
How many businesses

Which and how many businesses the AI named

  1. 2.1 businesses named per answer on average.

  2. 48 different businesses named across 120 answers; 17 of 48 (35%) of them only once.

  3. 27% of mentions (66 of 248) went to the three most-named businesses.

  4. 76% of answers to the same question on another day named that question's most-named business again (12 questions).

Business names are not published.

What to do

Steps that follow from this data

  1. Be in the directories and platforms the AI's search finds

    In this niche most often: ss.lv, nicar.lv, 1188.lv. Check that your listing is there and that your name, address, phone and opening hours match your Google profile.

  2. Answer customers' questions on your own website

    The AI looked for a business's official website in 60 of 333 (18%) of searches, and a link to a business it named went to that business's own website in 237 of 242 (98%) of cases. Write clear sections about what customers ask: oil and filter change, computer diagnostics, tyre change, prices and waiting time.

  3. A price list with real amounts

    For car repair the AI quoted a price in 46 of 120 (38%) of answers — more often than in most other niches. Publish the prices of typical jobs (“oil change from … €”, “diagnostics … €”) as text.

  4. A short English version

    For Russian questions 31 of 167 (19%) of the AI's searches were in English or mixed. A short English page with your services, address, prices and contacts helps you show up in those searches too.

  5. Fresh reviews and the same facts everywhere

    The AI quoted a rating in 6 of 120 (5%) and a review count in 10 of 120 (8%) of answers. Ask for reviews regularly and keep the same facts on your Google profile, website and in directories.

Nobody can guarantee AI recommendations; these steps make your business easier to find and understand.

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