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Study · Padel · Riga

How a ChatGPT-style AI picks a padel club in Riga

We asked an OpenAI model with web search customer questions about padel clubs in Riga and recorded what it searched for, on which sites and what it recommended. 120 answers to 18 questions, 20–25 October 2026.

120 answers · 18 questions · 20–25 October 2026

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What customers ask

The questions we put to the AI

Examples from the study's questions (written the way customers write them):

  • «padel korta noma Rīgā — ko iesakāt?»
  • «padel korta noma Rīgā ar labām atsauksmēm»
  • «padel treniņi Rīgā — ko iesakāt?»
  • «тренировки по паделу в Риге — кого посоветуете?»
  • «аренда падел-корта в Риге отзывы»
  • «аренда падел-корта в Риге где лучше?»
How the AI searched

Before answering: a web search

3.8 searches per answer on average.

Answers and the AI's searches
Answers the AI searched the web for first120 of 120 (100%)
Russian questions: searches in English or mixed178 of 245 (73%)
Latvian questions: searches in English or mixed116 of 215 (54%)
Searches for a business's official website123 of 460 (27%)
Where the AI searched

Sites in the AI's search results

Answers whose search results included at least one site of this kind. One answer can count in several rows.

Answers by kind of site
Websites of the businesses the AI named119 of 120 (99%)
Directories and catalogs60 of 120 (50%)
Booking, delivery and service platforms67 of 120 (56%)
Media, blogs and guides89 of 120 (74%)
Review and rating sites17 of 120 (14%)
Social networks1 of 120 (1%)
Map place pages (Google Maps etc.)3 of 120 (3%)
Sites

Platforms the AI saw most often in this niche

Businesses' own websites are not named.

Answers whose results included this site
skydive.lv · Media, blogs and guides89 of 120 (74%)
do-padel.com · Directories and catalogs45 of 120 (38%)
voleea.com · Booking, delivery and service platforms45 of 120 (38%)
coachme.lv · Booking, delivery and service platforms29 of 120 (24%)
padelivu.com · Directories and catalogs19 of 120 (16%)
thecourtscout.com · Directories and catalogs19 of 120 (16%)
What the AI said

What the AI included in its answers

Answers that contained this information or link.

Answers with this information
Price35 of 120 (29%)
Rating12 of 120 (10%)
Number of reviews7 of 120 (6%)
Opening hours or “24 hours”11 of 120 (9%)
A link to a named business's own website118 of 120 (98%)
Link to a source in the answer text30 of 120 (25%)
How many businesses

Which and how many businesses the AI named

  1. 2.4 businesses named per answer on average.

  2. 20 different businesses named across 120 answers; 8 of 20 (40%) of them only once.

  3. 73% of mentions (209 of 288) went to the three most-named businesses.

  4. 89% of answers to the same question on another day named that question's most-named business again (12 questions).

Business names are not published.

What to do

Steps that follow from this data

  1. Be in the directories and platforms the AI's search finds

    In this niche most often: do-padel.com, voleea.com, coachme.lv. Check that your listing is there and that your name, address, phone and opening hours match your Google profile.

  2. Answer customers' questions on your own website

    The AI looked for a business's official website in 123 of 460 (27%) of searches, and a link to a business it named went to that business's own website in 279 of 286 (98%) of cases. Write clear sections about what customers ask: court rental and its price, coaching and coaches, booking, location.

  3. Court prices and booking in plain sight

    The AI quoted a price in 35 of 120 (29%) of padel answers, and articles listing clubs were in the results of 89 of 120 (74%) of answers. Publish the court price per hour (day / evening), how to book and your coaching offer; ask to be included in such lists.

  4. A short English version

    For Russian questions 178 of 245 (73%) of the AI's searches were in English or mixed. A short English page with your services, address, prices and contacts helps you show up in those searches too.

  5. Fresh reviews and the same facts everywhere

    The AI quoted a rating in 12 of 120 (10%) and a review count in 7 of 120 (6%) of answers. Ask for reviews regularly and keep the same facts on your Google profile, website and in directories.

Nobody can guarantee AI recommendations; these steps make your business easier to find and understand.

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